One of the perks of using a pay per head solution is the automated sportsbook reports. However, many bookies are ignoring this useful PPH feature. For new bookies, making money is more important than knowing the patterns and habits of players.
Bookie pay per head providers usually tell their clients the importance of reading reports. Aside from posting odds and generating wagering options, the PPH software generates various reports. It churns the reports on a daily, weekly, or monthly basis. Here are some reasons why you should read them.
Reading Sportsbook Reports
The first thing you learn when you read the reports is whether the bookie business is earning or losing money. If you don’t balance the lines, you’ll have more money going out in terms of payouts than cash going in.
An unbalanced line is a mistake most rookie bookies make. That’s why you should not ignore the reports given by the bookie software. That way, you can adjust lines when necessary and earn profits in every match.
Reports allow you to track the activities of your players. Although you can see the events through the dashboard, a PPH report provides more details. Also, it will ensure you have enough cash to cover the fees each week.
Keep in mind that you pay the provider weekly for each active player. The report can show how much you are earning per player. If the PPH solution costs $5 a player and someone is only giving you less than that, then you are losing money.
If that happens, you can make him bet more, adjust his limits, or stop taking wagers from him. You should consider the last option only if the other choices failed to provide positive results.
Lastly, you can spot sharp players through their betting habits and patterns. If you find one, you can minimize the risks by lowering his betting cap. However, you can do this if you think you can leverage his bets to balance your lines.