If you have a sportsbook, your priority is to ensure you have a steady stream of players every day. Attracting players require a lot of efforts and time. Just like any other online business, you need to increase traffic to your website to gain more customers.

Whether you are just starting out or already have an existing bookie pay per head website, you will not achieve success without attracting players. It sounds easier said than done. In fact, getting players for your sportsbook is time-consuming and hard.

Here are some ways in attracting players to your bookie pay per head website:

Attracting Players via Ads

Attracting Players to Bookie Pay Per Head WebsiteOne of the most effective ways to get more players on your website is through ads. You can use various types of ad units, including paid search, display advertising, and social media ads. Ad units can help develop your brand and put your sportsbook in front of your target market.

When using ads, make sure you change the paid strategies to suit your marketing goals. Also, it is important to know the pros and cons of paid channels. That way you can make a smart decision before paying for the ad unit.


Another way to attract players is to start a blog. Blogging is one of the major sources of traffic online. In fact, blogging can provide content to your website, which can send visitors to your website.

You have probably heard that content is king. Without content, nobody can find your website online. In addition, good content engages more people. Also, people will share it with others. If attracting players is your priority, then make sure you incorporate content marketing in your strategy.

Use Social Media

In today’s market, it is important to have a social media presence. In fact, it is a good channel for free promotions. Also, you can publish ads through different platforms to reach more people. Make sure you choose the right channels for your sportsbook.

These are just some of the things you can use in attracting players. It is important to monitor each channel to know what works for your business. If you want to know how much money do I need for becoming a bookie, check out our tutorials section.


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