The best way to be a bookie is to use the best pay per head software. This we cannot emphasize enough. Instead of struggling to document everything in an excel file, the software will do almost everything for you. It also does not cost an arm and a leg to use. With the software, you will have more time to focus on other things, like looking at what your players are doing. Today, we’ll talk about one of the bookie’s responsibilities: when you look at your players’ activity.
Look at Your Players’ Activity
Your betting software will help you see what all of your players are doing. From your dashboard, you can track their wagers. This will help you see the frequency and amount that they wager. This is important data that you can use to profile your players. First, you need to know if you are earning from this player. If you look at the cost of keeping them (the per head fee of your provider, for instance), versus what you collect from them, and you are earning, then its all good.
But more than that, you also need to look at their activity. Maybe you are noticing that your players are betting higher amounts. And since they have a good record with you, you can consider increasing their limits so you can earn more. If you notice that they bet too high but seem to have a problem with money, then you can decrease their limits and minimize risk for both you and your player.
Your Players’ Bets
Where your players bet matters, too. You can use the information to either get them to try other sports, or try other wagers. For example, if one of your players only tends to bet on over/unders and the moneyline, maybe you can entice them by offering them free vig on a prop bet. If they only bet on the NBA, maybe you could introduce them to March Madness.
Lastly, you can also look at their activity to see if they are sharps. Sharps will take advantage of weak lines and try to win more, making you potentially lose money in the process. You can choose to limit their wagers, or just remove them from your sportsbook outright. It’s your call, but the ability to have the resources to make an informed decision is important. If you do not get reports and data from your sportsbook software, its time to look at bookie pay per head reviews and find a good one who does.